BUX was invented by Sam Kjellman and Charles Phillips, both veterans of the traditional game industry.
Sam was a game designer/product developer for Parker Brothers and was regularly the company's internal Monopoly champion. As a teen, he participated in the first Fisher Body Styling Contests. An avid skater and cyclist, he's now an independent product designer/stylist, product researcher/developer, "hobby economist" and CAD expert currently developing an active water purification system.
Charles, once called Parker Brothers' most conceptual "outside inventor", wants to push games (interactive devices) into other domains. One of his many inventions was the first music-activated, hand-held game (MAGS) originally designed to be played to the beat of user-selected music. Another is Shapes Up for cognitive and non-cognitive development. He believes that games can simulate any structured concept or thought/action process, including psycho-social economic issues.
Together they believe that games, stories, movies and personal life have similar functional structures. They also share the philosophy that games have all the qualities to play a major role in human development. And finally, they think humans feel better trying to satisfy their need for competence, recognition and pride of accomplishment.
This game is their latest effort to try to answer the question, "Can a game have impact beyond its play value?"