BUX was invented by Sam Kjellman and Charles Phillips, both from the game industry.
Sam was a game designer/product developer for Parker Brothers and was regularly the company's internal Monopoly champion. As a teen, he participated in the Fisher Body Styling Contests. An avid skater and cyclist, he's now an independent product designer/stylist, product researcher/developer, "hobby economist" and CAD expert currently developing an active water purification system.
Charles, once called Parker Brothers' most conceptual "outside inventor", is interested in pushing the limits of game application into other domains. One of his many inventions was the first music-activated (hand-held) game system (MAGS) designed to be played to the beat of user-selected music. Another is Shapes Up for cognitive and non-cognitive development. He believes that games can simulate any structured concept or thought/action process, including psycho-social economic issues.
Together they believe that games, novels, movies and personal life have similar operating structures. So, if this is true, how could the synthesis of interactive media result in more meaningful, entertaining, face-to-face, physical and mental stimulation and relevant learning?
This game is their latest effort to answer that question and helps to prove, with its intense human-to-human features, that all interactive media is not necessarily electronic.